NBC2 News Most Watched All Day, Every Day
NBC2 (WBBH) delivered another market dominating performance in the May 2021 ratings period winning every newscast in households and People 25-54 in Southwest Florida. More people watched NBC2 News than all of the other local news stations combined according to
Nielsen Media Research.
NBC2 News’s flagship newscast, in the all-important 6 PM time period, delivered an 8.7 household rating. WINK News attracted less than half that audience with a 4.2, ABC7 News a 3.4 and FOX4 News a 1.4. With People 25-54, NBC2 leads with a 2.0 rating, followed by ABC7 with a 1.3, then WINK with a 0.8 and FOX4 with a 0.3.
For 29 consecutive months, NBC2 has captured the largest household and P 25-54 audience in the early evening from 4 pm to 7 pm.
“Southwest Florida counts on NBC2 News for its perceptive understanding of the needs of our community and trusts our accurate coverage,” declares Waterman Broadcasting Executive Vice President and General Manager Steve Pontius. “As our residents work to put the COVID pandemic behind us we will uncover the new issues impacting our viewers and provide outstanding local news coverage.”
NBC2 News at 11 PM extended its streak of dominance that is untouched in the market notching a 3.8 household rating taking the top spot with People 25-54 for the 55th straight month.
In the mornings, NBC2 reigned supreme as the most watched. NBC2 News TODAY won at 4:30AM, 5 AM and 6 AM. At 6 AM, NBC2 News again has more viewers than all other stations combined scoring a 4.8 rating. WINK finished with a 2.8, followed by ABC7 More in the Morning with a 1.2 and FOX4 with a 0.5. With People 25-54, NBC2 wins with a 1.8, followed by ABC7 with a .8, WINK with a 0.7 and FOX4 with a 0.2.